VALUES THAT MOVE US
At Milestone81, we are not just here to make outdoor gear. We are here because we believe in something bigger: connection, simplicity, and the power of being outside. Whether it’s respecting the trails we run or growing a community that supports each other, every step we take is guided by the values that matter to us. This journey isn’t only about performance or products—t’s about finding meaning in motion and sharing that with those around us.
ADVENTURE THERAPY
We believe that adventure and therapy go hand in hand. Engaging in outdoor activities serves as a form of therapy, offering significant benefits for physical, mental, and emotional well-being. It highlights the transformative power of nature-based activities—such as running, hiking, and climbing—in fostering personal growth, resilience, and overall wellness.
AUTHENTIC CONNECTION
Foster meaningful connections with nature and people, while encouraging social interaction and building a community of like-minded outdoor enthusiasts.
DIGITAL DETOX
In today’s hyper-connected world, it is essential to consciously disconnect from electronic devices and screens to reconnect with yourself and nature. We believe that taking breaks from constant digital stimuli is necessary to promote mindfulness, reduce stress, and foster deeper connections with the natural environment and those around us.
EXPERTISE & INTEGRITY
Rooted in Japanese design philosophy, our approach is all about simplicity, integrity and attention to detail. We don’t chase trends or overbuild products — we focus on what matters. Honest craftsmanship, reliable performance, and gear that does exactly what you need it to. Nothing more, nothing less.